Course Description
The Product Management course provides a comprehensive understanding of how to build, launch, and manage successful products. It covers the full product lifecycle—from identifying market needs and defining product strategy to creating roadmaps, working with cross-functional teams, and delivering customer-focused solutions.
Designed for aspiring and current product managers, this course blends strategic thinking with practical tools and real-world case studies. Participants will gain the skills needed to align business goals with user needs and lead product development in Agile, Lean, and cross-functional environments.
List Of Courses 3
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class
PM career paths (B2B, B2C, platform, technical, growth)
Duration: 1 hours
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class
PM roles & responsibilities
Duration: 1 hours
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class
PM vs. Project Manager vs. Business Analyst vs. Product Owner
Duration: 1 hours
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exercise
Research and compare 3 PM job descriptions
Duration: 1 hours
-
class
What is product management?
Duration: 1 hours
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exercise
Break down the lifecycle of a product you use daily
Duration: 1 hours
-
class
MVPs and product-market fit
Duration: 1 hours
-
class
Stages: Discovery → Development → Launch → Growth → Maturity → Sunset
Duration: 1 minutes
-
class
The Lean Startup methodology
Duration: 1 hours
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exercise
Conduct a user interview and build a persona
Duration: 1 hours
-
class
Personas, jobs-to-be-done (JTBD), empathy maps
Duration: 1 hours
-
class
Problem framing and opportunity identification
Duration: 1 hours
-
class
User research methods (interviews, surveys, usability testing)
Duration: 1 hours
-
class
Competitive analysis & market research (SWOT, Porter’s Five Forces)
Duration: 1 hours
-
class
OKRs and KPI setting
Duration: 1 hours
-
class
Product vision vs mission vs strategy
Duration: 1 hours
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exercise
Write a product vision and align it to business goals
Duration: 1 hours
-
exercise
Create a simple product roadmap using Notion or Trello
Duration: 1 hours
-
class
Prioritization frameworks: MoSCoW, RICE, Kano, Value vs Effort
Duration: 1 hours
-
class
Types of roadmaps: feature-based, outcome-based, now-next-later
Duration: 1 hours
-
class
Agile mindset and Scrum overview
Duration: 1 hours
-
class
Backlog grooming, sprint planning, user stories
Duration: 1 hours
-
class
Scrum ceremonies and roles
Duration: 1 hours
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exercise
Write 5 user stories using the INVEST criteria
Duration: 1 hours
-
exercise
Build a go-to-market checklist for a mock product
Duration: 1 hours
-
class
Cross-functional coordination with marketing, sales, support
Duration: 1 hours
-
class
Launch planning, positioning, and messaging
Duration: 1 hours
-
class
Success metrics for launch (adoption, NPS, churn)
Duration: 1 hours
-
class
Internal stakeholder mapping
Duration: 1 hours
-
class
Leading without authority
Duration: 1 hours
-
class
Managing up, influencing engineers, handling conflicts
Duration: 1 hours
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exercise
Stakeholder communication plan
Duration: 1 hours
-
class
A/B testing and experimentation
Duration: 1 hours
-
class
Analytics basics: DAU, MAU, LTV, CAC, retention
Duration: 1 hours
-
exercise
Draft a product experiment and success metric
Duration: 1 hours
-
class
Using data to drive product decisions
Duration: 1 hours
-
class
Collaboration with designers
Duration: 1 hours
-
exercise
Create a simple prototype and walk through the user flow
Duration: 1 hours
-
class
Design thinking process
Duration: 1 hours
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class
Figma, Miro, Balsamiq (optional)
Duration: 1 hours
-
class
Wireframes, prototypes, and product specs
Duration: 1 hours
-
class
APIs, databases, client-server model
Duration: 1 hours
-
class
Frontend vs backend vs infrastructure
Duration: 1 hours
-
exercise
Read and summarize a product requirements document (PRD)
Duration: 1 hours
-
class
Working with developers, writing specs
Duration: 1 hours
-
class
Behavioral and product sense interview prep
Duration: 1 hours
-
exercise
Choose a real-world product
Duration: 1 hours
-
exercise
Conduct discovery, define a vision, write user stories
Duration: 1 hours
-
class
Crafting your PM resume
Duration: 1 hours
-
exercise
Create a roadmap and go-to-market plan
Duration: 1 hours
-
class
Portfolio and case studies
Duration: 1 hours
-
exercise
Present your product strategy in a pitch deck
Duration: 1 hours
-
exercise
Category Tools Roadmapping Trello, Productboard, Aha! Prototyping Figma, Miro, Balsamiq Analytics Google Analytics, Amplitude Communication Slack, Loom, Notion Docs & Specs Google Docs, Confluence
